Lolita style is a fashion culture based on the Rococo and Victorian era,originating in Harajuku (Japan).
It is likely the movement started in the late 1970s but coming into popularity at the 1990s.
In Japanese culture Lolita terms refers to cuteness, elegance and sweet and has little to do with allure.
With the evolution, from 2000 to present, Lolita fashion has undergone an extensive metamorphosis.
The style changed from a more classic look to a more childish and cute.
Lolitas are immediately recognisable by their doll-like make-up, frilly skirts, fanciful headgear, ribbons and lace.
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