As modern women, they wanted clothes which enabled them to look effortlessly stylish, even on the busiest of days, and so the relaxed glamour concept was born SemSem created by Abeer Al Otaiba, wife to Yousef Al Otaiba, the United Arab Emirates Ambassador to the USA.
This Egyptian designer make a beautiful ready-to-wear luxury clothings for sophisticated females, in gorgeous prints and fabrics that can simply be slipped on for easy and effortless style, a collection which was contemporary, stylish and had a luxe everyday feel to it.
As a nod to her hometown of Alexandria, incorporates two special symbols into its branding, a triangle and a lotus flower.
The essence of SemSem design process is given by a series of elements such as luxe tactile fabrics, sophisticated colour tones and finishing off with thoughtful touches that give to garments that extra special quality.
All collections are all wrapped up with an understated sexiness, perfect for mothers and daughters who wants a nod to fashion in a carefree way.
Which proves to be much more of a classic line of clothing, because it is designed with an absolute value that tells the unbreakable bond with his daughter.
Infact, she explains “There was nothing that you could wear with your daughter and feel like it’s appropriate for your age as a mom and her age as a child”
In each season, SemSem support a different charitable organization focusing that empower women and children.
The fine details and exceptional quality of the collection appeal to women and girls who appreciate special and traditional handmade clothes.
For SemSem the details is very important and evident into all pieces, infact uses only italian silk and french corded lace, intricate beading, hand-stitched 3-D embroidery, and grosgrain details that make each piece a joy to wear.
In addition, on its official website, SemSem offers International Shipping & Free Returns on all orders, with FedEx or DHL couriers.